Corso di Alta Formazione in Olfactive Design

Space and scent are related. Scent travels through space through air and moisture, wood or laminates, telling past stories, anticipating the future to come. Scent can attract or repel, can convey comfort or anxiety, create powerful memories. Smells are linked to places as well as to nature, to divinity, to illness, to sex, to food, to the everyday, to the extraordinary, to the evanescent, to life!

The "Design of the Invisible," related to smell, is not a monopoly of the beauty and perfumery industry. Perfume, with all its ramifications, also belongs to Architects, Designers, Anthropologists, Sociologists, Psychologists. Professionals who, like all of us, are constantly immersed in the daily invasion of the smells that surround us, from the delicious to the repulsive.

The Olfactive Design Course will investigate the olfactory territories of places, objects and materials, including its historical evolution, imagining new scenarios, creating new experiences, in one of the least explored and exciting fields of Design of all time.

In our new world, "Sensoriality" plays an important balancing and emotional role. Today's hierarchy of senses must be revised and Design in all its forms must encourage the incorporation of scent into its creative process.

Didactics
Frequency

80 hours. One day a week – 4 hours a day.

The lessons will be held in blended mode on a regular frequence in the late morning/early afternoon in order to fine tune all the time zones.

Didactic Plan

The expected duration is from October 10, 2022 to February 27, 2023 for a total of 80 hours. The lessons will be held on a regular frequence in the late morning/early afternoon in order to fine tune all the time zones.

This higher Education Course provides the tools and design skills, the method, to become an Olfactive Designer.

It's a professional profile in demand by the world of hospitality, retail, interior design, branding, manufacturing,as well as in the experience sector, from museums to entertainment.

This course is the first in the world dedicated entirely to the education and training of future Olfactive Designers. Upon completion, their newly acquired unique skills will enable them to communicate constructively with Designer Studios, Companies, Installation Engineers, Marketing Departments, on how to incorporate scent in design in a creative and innovative way.

The Professional, trained through this course, will be able to act as a Scent Officer for Hotel chains, Retail, Factories, Entertainment and other Institutions that understand the potential and power of olfaction as a stimulus, a signature and point of difference.

Future Scent Designers will be able to consult for companies that deal with indoor air quality, for residential and office environments, in the choice of materials that may absorb or diffuse odor, mal-odor neutralization, antibacterial efficiency as well as for players in emotional marketing.

The Course is addressed to Architects, Designers, Interior Decorators and Professionals, to give a comprehensive knowledge and mastery of the olfactive world, enabling them to integrate scent into design of spaces.

Special consideration will be given in the program to international and multi-cultural elements, from climate to habits.

Sectors of application include, but are not limited, to:

– Retail
– Hospitality
– Factories
– Schools
– Transport
– Home Decoration
– Event Industry
– Branding
– etc.

Theory lessons will be held in blended mode. Each student will receive a customized Olfactive Kit as both, a learning instrument and a tool for remote practical exercises coordinated by the teachers. The students will be introduced to partnering international companies related to the field of study.

 

Didactic Modules

This higher Education Course provides the methodological tools and the design skills to become an Olfactive Designer, with professional applications that range from interior design to product.

The Course content consist of:

– 7 Modules in blended learning divided into Introduction, Olfactive Neuroscience, Olfactive Chemistry, Olfactive Devices, Execution, Creation: Olfactive Spatial Design, Project and final study tour.

Final study tour is not mandatory (location and schedule to be defined) and borne by participants

Requirements

The course is intended for students, technical graduated and non-graduated professionals who wish to know the principles and methodologies of olfactive design.