Course Executive in Neuroscience and Design

Nowadays, the design of artificial spaces and industrial artifacts requires the integration of technical expertise with knowledge from social sciences, physiology, psychology, and neuroscience. The Executive Course in Neuroscience and Design is built upon this interdisciplinary dialogue. The program explores methodologies for analyzing human activities, considering them as a starting point for design. The key objectives of the course include:

Integrating the technical skills of the designer with the foundations of neuroscience, physiology, and psychology
Deepening the understanding of perceptual mechanisms
Learning to apply insights into human behavior in the design process of space and objects
Acquiring multidisciplinary knowledge for enhancing the spatial experience in order to develop crucial skills for working in cutting-edge design firms
The Executive Course is 60 hours long and exclusively held in English and remotely, except for the opening day, scheduled in Milan (February 21st), and the final lesson in Venice at the Biennale Architettura opening day (May 10). The educational proposal comprises theoretical lectures, seminars, and practical exercises exploring the following themes:

Introduction to the physiology of perception in relation to spaces
Design and mental health
Designing environments and objects in harmony with the human being
 

The course spans across three months, featuring a five-hour lesson each week held remotely on Friday afternoons. The language of instruction is English. The three training modules provide knowledge concerning the physiology of the human body and the intricacies of perceptual mechanisms. Moreover, they facilitate the application of this knowledge in the design process.

Module 1 | Hours: 20
Physiology of Perception

An introduction to the relationship between the body and neuronal activity, studying how spatial characteristics influence human behavior, focusing on memory and emotions. An in-person seminar in Milan (at POLI.design) starts the educational journey with faculty and other special guests.

Focus: the link between neuroscience and design (a class at the Venice Biennale); the body and brain dualism; how spatial features affect behavior; the relation between memory and emotions.

Module 2 | Hours: 20
Design and Mental Health

Focus on perception in architecture and urban space, the integration of the theory of emotion with the theory of mind models, and the impact of these processes on human health.

Focus: the "4E" (Embodied, Extended, Enacted, Embedded) approach to perceptions; the cycle of perception; integrating scales of perception;
affordances and atmospheres

Module 3 | Hours: 20
Designing the Attunement

Knowledge from previous modules is applied in the industrial and interior design phase. Case studies on well-being, workplaces, and learning environments are evaluated.
The Course will conclude its path with an in-person seminar at the Venice Biennale opening day, explicitly focusing on some works from the Master in Neuroscience Applied to Architecture and Design, and through a conclusive debate.

Focus: neuroscience as starting point for Industrial Design and Interior Design projects; case studies on healthcare, workplace, learning environment projects; final seminar.
 

Requirements
Who is it for?

Graduates in Architecture, Engineering, and Design.
Interior Designers, Industrial Designers, Architects.
Professionals and managers from major design firms venturing into private and public real estate development.
Designers seeking to integrate sensitive social factors into the production process to comply with ESG criteria.
Admission to the course is subject to a preliminary selection (a good knowledge of the English language is essential). Candidates must submit the following selection documents

Copy of the Tax Code (Codice Fiscale) and identification document
CV briefly describing their professional profile
Available seats: 60