Executive Course in Service Design For Systemic Change

Public administrations, as well as startups and individual professionals need an expansion of their design, organizational and executive skills.

In this rapidly changing scenario, also the Service Design approach is evolving thanks to the contribution of new trends of research and experimentation, integrating additional extra-disciplinary contributions that are useful in facing increasingly articulated design challenges.

The course therefore proposes an advanced view of the Service Design approach, process, and tools, thus supporting professionals and businesses to adopt a systemic approach that goes beyond the physical and digital singular experience, but includes speculative, strategic, and impact aspects in the design.

MODULE 1 – Service design landscape
The first module introduces participants to the role of Service Design in innovation and transformation processes, reflecting on the evolution of the discipline and its integration with extra-disciplinary approaches.

MODULE 2 – Systemic Design and critical tool design 
The second module focuses on the connection between Service Design and system design in order to provide theoretical and design tools capable of analysing and designing complex service systems.

MODULE 3 – Speculative design approaches
The third module explores speculative design approaches useful for the interpretation and development of future scenarios, as well as for anticipating the needs and behaviours that characterise constantly evolving contexts and experiences.

MODULE 4 – Data-driven service experiences
The fourth module explores the design of the digital component of service experiences, focusing in particular on data-driven service models and the interpretation of the same through the application of emerging technologies such as artificial intelligence.

MODULE 5 – Sustainable services & impact assessment
The fifth module explores the theme of sustainability – social, environmental and economic – as a key aspect in the design of service systems and the assessment of the related impacts in the short, medium and long term.

It will be possible to further explore the course topics listed above during an three-day design experience, which will be held in person over a weekend.

DESIGN JAM – Applied service design for systemic change 
This module has been designed as an immersive experience aimed at experimenting the systemic and transformative Service Design approach in a practical way, through the application of the contents discussed in the previous modules to a real case.

Day 1 (3h) Exercise launch and scenario building
Day 2 (7h) Service system design
Day 3 (7h) Impact framework and final presentations
The design jam will take place in a suggestive location to experience three immersive days that have an experiential value in addition to the educational one.

Requirements
This course is intended for candidates with a high school diploma or degree in Design, Architecture or Engineering, as well as in non-polytechnic disciplines such as Economics, Communication Sciences or Social Sciences for which polytechnic disciplines can offer a significant contribution to previous professional training.

The training offered by this course is aimed at graduates and professionals interested in acquiring specific skills in the field of Service Design. 

To access the selection phase, please fill out the application form. There are no pre-requisites for application.
Available seats: 20