Master di I Livello in Business Transformation

The digital ecosystem impacts every business: the transformation affects organisational structures, brand positioning, customer experience, marketing and communication strategies, as well as the integration of back-end processes.

IT providers and agencies are devoting substantial resources to support businesses to carry out impactful digital initiatives and succeed in their digital transformation process.

This Programme develops digital capabilities, managerial skills and leadership techniques required to succeed in firms operating in the digital ecosystem or in businesses undergoing a digital transformation process.

The Major in Business Transformation aims to prepare professionals capable of:

adapting corporate strategies through the implementation of integrated services and products
adding value to companies, contributing to the development of innovative ideas
building T-shaped capabilities, providing the business foundation to leverage digital expertise and become industry leaders
creating and protecting a company's web reputation, adopting new digital communication channels
extract, interpret and protect information coming from complex data analysis
reinventing the customer experience, exploiting new digital channels and techniques useful for the whole organisation
reengineering operational processes, gaining a wide understanding of the potential changes in firm practices to adapt to new digital technologies
understanding the protection methods expected by cyber law.