Master di I Livello in Customer Experience Management

The Major in Customer Experience Management aims at providing a real understanding of the customer and the variables that influence its experience in the multiple interactions with the company.

Objectives of the Major in Marketing and Customer Experience Management

Today more than ever, customers expect personalized experiences, a "transparent" relationship, efficient delivery and immediate satisfaction. There is no doubt that through the managerial management of the service it is possible to improve the Customer Experience and generate an advantage in the new competitive arena where product, quality and price are no longer sufficient to have full customer satisfaction. For these reasons, the Major in Marketing and Customer Experience Management aims at providing a real understanding of the customer and the variables that influence its experience in the multiple interactions with the company. It represents a fundamental requirement for any organization that aspires to become "customer-centric".

Career prospects

The programme puts students on career paths in a wide range of organisations in positions such as:

Customer Experience Consultant, Customer Insights and Journey Specialist
Customer Relationship Management Specialist
Customer Experience Design Specialist
Brand and Customer Specialist
Customer Experience Manager

The Major in Marketing and Customer Experience Management is aimed at recent graduates — or those graduating soon — interested in developing competencies in the industry.